Hi, I’m Alex. I’m a UX/UI and Product Designer based in France, with a background spanning ecommerce, design leadership and international product teams.
CAREER
CAREER
Co-founder, UX/UI & Strategy @Galexian Digital
Co-founder, UX/UI & Strategy @Galexian Digital
2024 → Now
2024 → Now
Design Director @Scalefast
Design Director @Scalefast
2022 → 2024
2022 → 2024
Design Manager @Scalefast
Design Manager @Scalefast
2020 → 2022
2020 → 2022
Founding UX/UI Designer @Scalefast
Founding UX/UI Designer @Scalefast
2012 → 2020
2012 → 2020
Graphic Designer @PepitaStore
Graphic Designer @PepitaStore
2010 → 2012
2010 → 2012
Community Manager @PepitaStore
Community Manager @PepitaStore
2008 → 2010
2008 → 2010
My journey at Scalefast
My journey at Scalefast
For more than 15 years, I was part of a successful startup journey that went through every stage of growth.
For more than 15 years, I was part of a successful startup journey that went through every stage of growth.
Scalefast (founded in 2008 as Pepitastore, rebranded in 2014) built and scaled DTC e-commerce businesses through an in-house commerce platform, spanning storefronts, checkout, payments, fraud, order management, billing, and digital fulfillment.
Scalefast (founded in 2008 as Pepitastore, rebranded in 2014) built and scaled DTC e-commerce businesses through an in-house commerce platform, spanning storefronts, checkout, payments, fraud, order management, billing, and digital fulfillment.
I joined as the first employee and designer and worked hands-on across UX/UI, product design and client delivery before moving into design leadership.
I joined as the first employee and designer and worked hands-on across UX/UI, product design and client delivery before moving into design leadership.
As the company scaled to 300+ employees, I helped build the design function, hired and mentored a distributed team of seven designers, and supported major international clients across gaming, luxury, healthcare and consumer brands.
As the company scaled to 300+ employees, I helped build the design function, hired and mentored a distributed team of seven designers, and supported major international clients across gaming, luxury, healthcare and consumer brands.
Scalefast was acquired in 2022, closing a long chapter that shaped both my design practice and the way I think about products, teams and long-term growth.
Scalefast was acquired in 2022, closing a long chapter that shaped both my design practice and the way I think about products, teams and long-term growth.
User manual
User manual
I clarify the problem before designing the solution.
I clarify the problem before designing the solution.
I ask a lot of questions early, align on goals and constraints, then move quickly once the problem is clear.
I ask a lot of questions early, align on goals and constraints, then move quickly once the problem is clear.
I’m direct, collaborative and organized.
I’m direct, collaborative and organized.
I communicate openly, keep work structured and surface risks early rather than letting them become surprises.
I communicate openly, keep work structured and surface risks early rather than letting them become surprises.
I prefer iteration over perfection.
I prefer iteration over perfection.
I like to move fast with early drafts, test ideas, collect feedback and refine based on evidence.
I like to move fast with early drafts, test ideas, collect feedback and refine based on evidence.
I care about the full system.
I care about the full system.
I naturally zoom out to understand how product, business, technology and operations affect the design problem.
I naturally zoom out to understand how product, business, technology and operations affect the design problem.
Side project
Side project
I'm building my own tabletop RPG system.
I'm building my own tabletop RPG system.
I’ve been playing and running RPGs for more than 30 years, and I’m now designing my own universal system from the ground up.
I’ve been playing and running RPGs for more than 30 years, and I’m now designing my own universal system from the ground up.
This project combines user-centered thinking, systems design, creative problem-solving, and the discipline required to take an idea from concept to a playable framework.
This project combines user-centered thinking, systems design, creative problem-solving, and the discipline required to take an idea from concept to a playable framework.